social media branding strategy

Supercharge Your Social Media Branding Strategy!

Social media is a goldmine for companies, if only they get their social media branding and marketing strategies right. So, if you are planning to create a social media branding strategy or want to know what new you can add to your social media strategy go through this blog post. We help you uncover strategies to ensure a consistent brand across multiple social media networks.

If you scan through the most successful social media branding campaigns, you’ll see that they all have one thing in common. They are all investing their time and money into devising clever strategies to grab more eyeballs. They’re consistent, regular, and actively engaging with their followers on all of their posts. Here are several social media branding tricks that your competitors may be using to get more leads.

social media strategy

Optimize Your Social Profiles

By optimizing your social profiles, you increase the possibility to reach and engage with more users. Finding out the best-performing content after analysis and using the right images works excellent for your social media branding strategy. Additionally, you can improve your ranking on Google with your business information on a completely optimized social media profile.

Action Steps

  • Focus on your target audience
  • Competitive analysis to compare user engagement
  • Use your brand cover photos in your social media account
  • Optimize all your accounts (Facebook, Twitter, Instagram, LinkedIn)
  • Fill out all the fields required to create an account
  • Make your work clear to your audience
  • Share your industry-related content
  • Link your account with other social media profiles
  • Make sure all your social media accounts contain the same description
  • Make sure you’re posting on a consistent schedule consistently and your content aligns with the look and feel of the brand
social media influencer strategy

Study Influencers For Collaborations

Collaborating with influencers worldwide for your social media branding depends on your business type and the customer groups it impacts. You can study different influencers belonging to your niche over time and develop relations with them. LinkedIn is one place to find related influencers. You need to make sure the influencer marketing part on social media is relevant for your brand. Simple participation steps like tagging friends, liking the post, resharing it, signing up a newsletter, or even creating a fresh piece of content can engage a lot of audiences. There are different types of social media brand awareness campaigns that influencers can carry out to improve your branding:

  • Discount codes and affiliate marketing
  • Giveaways and competitions
social media branding

Develop Your Marketing Personas

Marketing personas should vary between the networks and it’s best to create multiple personas for your executing branding efforts. Start with the company’s customer base and then map them to the different social media networks you use. Having established personas per network helps you narrow down your content ideas and even adjust your voice.

Action Steps

  • Create content to match the personas
  • Examine your networks’ different demographics or set up listening queries
  • Create multiple marketing personas and assign the social media networks that match
visual branding

Extend Your Visual Branding

Now that you have a consistent visual brand across network accounts, it’s time to enhance that further by ensuring you have the same colors and fonts reflected in your images, graphics, and videos. 

This social media branding strategy helps reinforce brand identity with these recognizable elements, and as the brand’s followers see these types of stories over time, they’ll be able to recognize the brand’s unique approach to visuals even without checking the logo or brand name at the top. This type of brand recognition is the ultimate goal for your social media branding efforts.

Action Steps

  • Write out your visual brand guide to include fonts, their uses, and colors. 
  • Create graphic templates for the same type of announcement
  • Create photos and videos that keep your brand’s aesthetic and color choices in mind. The posts should flow seamlessly into each other.

Establish Your Brand Voice & Tone

One important piece of branding your social media posts is captions and related copy. Your brand’s tone and voice make an impact on viewers, essentially you should have a single voice but many tones depending on occasions and situation. Create moral guidelines and portray your ideas to users.

A voice and tone guide should include details like brand persona, company catchphrases, personality traits, and vocabulary. The smallest details will help you keep your writing consistent. For a recognizable brand, your voice matters. It’s about building your brand’s impression to convey your message and vibe to users.

Action Steps

  • Fully develop and write out your voice and tone guide. Better yet, use social media listening to validate some of your writing style decisions.
  • Audit your own social media posts to see where you can improve in voice and tone.
  • Share the guide and educate teams that write copy. Ensure that your social team, including customer support, is writing new posts with this voice and tone guide.
  • Document your ideas for maintaining consistency across all social media channels.

Create Multiple Accounts For Different Areas Of Focus

If your company is large enough or has a diverse set of products or services, it’s sometimes best to have multiple accounts. The advantages of having different accounts include being able to hyper-focus your branding, cater to a specific audience and serve up relevant content. Utilize all the platforms but invest more in those platforms which bring more engagement and conversions for your business for the present and the future.

Action steps

  • Use a service to maintain multiple accounts under one ownership
  • Take a look at your offerings and see where it would be best to divide up focus
  • For each account, repeat your branding steps to ensure consistency across them all
measure branding effort

Measuring The Impact Of Your Branding Efforts

Increasing your brand awareness across social media is a common goal. Executing the strategies to reach that goal is the more difficult part. These strategies and actionable steps should get you started in the right direction to establishing your brand on social media.

Branding is no longer limited to logos and colors. It’s about your voice, your imagery, and even your targeted audience. As you start on improving your social media branding strategy, you can see the impacts by using techniques like regular surveys of your audience to understand their level of brand recognition, learn what audiences you’re effectively reaching and find out if how they see your brand is what you’re aiming for.

It takes time to build brand recognition on social media. Most of the successful brands today are recognizable because they have time and consistency on their side. While you certainly don’t need decades for social media branding, some patience is required. Utilizing the strategies above will set you on the path to improving your brand online.

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