Organic Instagram Marketing Strategy

Everything About Organic Instagram Marketing Strategy

Are you fed up with spending too much on Instagram ads with no tangible result in the end? Well, through adopting an effective organic Instagram marketing strategy, you will ultimately breathe a sigh of relief. Instagram is a perfect place for promoting your brand because its users are more likely to engage with business content. Statistics reveal that nearly 200 million users visit at least one business profile on Instagram every day, and 90% of users follow at least one brand. So, it’s a tempting medium for every marketer to take the challenge.

Instagram Is Perfect for Organic Content Marketing

For over a decade, digital marketers have relied on Facebook as their chief marketing channel. However, marketing on Instagram is rapidly outrunning the former protagonist. Research reveals that Instagram is currently the highest engaged social media platform in terms of audience percentage far ahead of most other social media sites like Twitter and Pinterest. According to, the number of monthly active users on Instagram has progressively increased from 1 million in 2010 to 1 billion in 2020. This significantly shows the potential of Instagram in comparison to other social media channels. So, it’s no exaggeration to say that Instagram is the heart of any social media strategy.

Instagram provides a golden opportunity for building brand awareness through organic content. Nearly two-thirds of the Instagram population (63%) check the platform at least once a day, and that’s an astonishing number, which allows your business to reach a much broader target audience. Furthermore, Instagram Stories engage over 500 million active users every day. 7% of the users are curious enough to swipe up on a company’s Instagram story to learn more.

Facebook might still seem to be more popular regarding the number of users, but organic content usually performs much better on Instagram. Compared to Facebook, a typical Instagram post creates 23% more engagement than a Facebook post, though Facebook has more than twice as many monthly users. With all this said, it’s a bare necessity for every business to grab this chance and create an effective organic Instagram marketing strategy to make the most out of this platform.

Instagram Tools for Posting Organic Content

To help you publish organic content, Instagram offers several tools: Instagram Feed, Instagram Stories, Instagram Live, and IGTV. Each of these tools provides a basis for you to found your organic Instagram marketing strategy on. Let’s take a closer look to see how you can use them to organically build your brand.

Instagram Strategy feed

Instagram Feed

When you log in, the Instagram Feed is the main dashboard you see. Feed posts include single images, multiple images (albums), or videos of up to 60 seconds. The posts that appear in a user’s feed are selected by the Instagram algorithm, which examines engagement, anticipated user interest, and the time a post was uploaded. So, if followers show interest in the content that’s similar to yours, then your content is more likely to appear in their feeds. You can grab this opportunity to create organic content that offers more value than competing feed posts.

Instagram Stories

As the interest in expiring content is increasing, Instagram Stories must be an integral part of any organic Instagram marketing strategy. They are brief, vertical images and videos up to 15 seconds long, only visible for 24 hours after they’re published. However, you can save them to your Highlights on your main profile page for further reference. Stories create 2-3 times more engagement compared to feed posts. They provide you with numerous interactive features. For instance, on organic Stories, you can ask questions, run polls for viewers, and incorporate a “swipe up” call-to-action (CTA) that leads the user to your main website.

Instagram Live

Instagram Live is an influential facility for users to present live videos for up to an hour. Your video disappears once it ends unless you share it on IGTV. It’s an ideal place for hosting a Q&A session as well as getting feedback in the comments. Instagram Live helps you personalize your brand and interact with customers by creating a feeling of authenticity and transparency. You can maximize participation at your live show by announcing it several days ahead of time in your feed.


Instagram TV is a perfect choice for presenting lengthy videos up to one hour long. Your followers will see a one-minute promo of your video in their main Instagram Feed. If they click the promo, they will be taken to your IGTV channel to watch the full show. This feature enables you to build a strong relationship with your customers and convince them to engage with your company. For instance, you can post product tutorial videos to inform your followers of the value they would get from your products. It’s also helpful to place live links in the description without using a third-party application.  

5 Best Organic Instagram Marketing Strategies           

Organic Instagram marketing strategies help you create posts that encourage great engagement in the long run; such posts are more likely to appear at the top of your followers’ feeds. Here are a few strategies to help you create organic content that provides greater reach.

influencer post Instagram

Strategy 1: Use a Variety of Post Types

In order to gain more exposure on Instagram, you should use various post types. Although there are countless possibilities, some types work much better on Instagram than others. Let’s take a look at the most effective ones for business accounts.

Behind-the-Scenes Posts

By taking your followers behind the scenes, you make them feel excited; they feel connected to your brand and touch the authenticity of your business. You can provide a tour of your workplace, an interview with your staff (HR branding), or a look at how your products are manufactured. These posts give your followers, and perhaps your potential customers, an exclusive digest of your brand.

User-Generated Content

UGC posts are a branding asset for each business active on Instagram. Imagine your customers write positively about your brand or portray themselves using your products. People are more likely to try your product/service when they see that others are happy with that. You can encourage UGC by requesting users to share photos or videos of themselves with your product; then you may share the best posts on your page if permitted. You can think of various, creative campaigns to drive more UGC for your business.     


Giveaway posts boost engagement with rules that encourage likes, comments, or tags. You can motivate followers to comment on their favorite products of your company. Or you might ask them to tag friends. It’s also helpful to hold contests or lotteries and reward several participants.

Influencer Posts

Today, influencer marketing is significantly on the rise. An influencer’s post, of course, the right one, puts your brand in the spotlight of its followers. Some research reveals that 34% of social media users have discovered brands solely based on an influencer’s post. You can use several tools and resources to find influencers in your industry. It’s essential to collaborate with influencers whose target audience is close to your own; otherwise, this may tarnish your brand image.

To give your organic Instagram marketing strategy a jumping-off point, you need to master all these content types.

Strategy 2: Don’t Underestimate Captions

A caption provides context for your visual content and tells a story about your brand. You can encourage engagement by incorporating calls-to-action (CTAs) into your caption. Unluckily, Instagram currently doesn’t allow you to add links to your post captions; however, you can use third-party services like Link in Profile. This tool enables you to add links to your images and direct your followers where you want them to go.

Apart from CTAs, it’s also helpful to include questions in your captions to encourage comments. You can also tag users involved with the post through @mentions. It’s a good idea for businesses to mention customers who shared UGC. This way, if they share or comment on the post, it could be seen by their followers as well as yours.  


Instagram Strategy Hashtag

Strategy 3: Enhance Visibility with Hashtags

Hashtags are an integral part of any organic Instagram marketing strategy. They help you enhance your post’s visibility and reach a broader target market. You can boost engagement with hashtags by following these rules:

  • Utilize a balanced mixture of high-volume, medium-volume, and low-volume hashtags.
  • Research what hashtags your target audience and competitors are using.
  • Use a reasonable number of hashtags. Five or six hashtags for each post are ideal; more than that, engagement begins to go down.
  • Provide location-specific hashtags for your posts to help your business reach a more relevant target audience. 

Strategy 4: Provide a Schedule for Your Posts

Your target audience is more likely to see your content if you post while they’re online. Otherwise, your post will be lost under a huge pile of other content on your followers’ feed.

You can use Instagram analytics to find out what time your target audience is mainly active. Just go to “Insights” from your main profile page, and tap the “Audience” tab. Then, you’ll notice a detailed analysis of your audience, showing the days and times they are online.

After digging out the best days and times to publish content, it’s time to schedule your posts. You can use resources like Hootsuite to sustain an active Instagram presence without constantly having to be on the platform.

Instagram for organic marketing

Strategy 5: Tag Your Products with Instagram Shopping

An organic Instagram marketing strategy that works well for eCommerce websites is to tag the products. It makes it easy for users to look and buy your products immediately. When they see your post, a “View Products” button emerges at the bottom of the screen, along with the name and price of the tagged product. Tapping the tags will provide users with a more detailed image and product description. Then, they can either tap the tag to visit your website or bookmark it on Instagram.

In order to enable this feature, you need to set up Instagram Shopping. Once done, you’ll notice a “tag products” option when creating a post. This service allows a maximum of five tags for single-image posts and up to 20 for multi-image posts. Note that you can tag only the products that have been listed in your online catalog.

This organic Instagram marketing strategy brings your business loads of benefits. By looking into your Instagram Insights, you can analyze how your tagged shopping posts are performing. You can find out what sorts of products are more popular with your audience and customize your content accordingly.      

Instagram Organic Content

Promote Your Brand with Organic Instagram Marketing Strategies

Instagram is a populated space on which thousands, even millions of businesses are trying to attract customers every day. In such a competitive place, it’s a big challenge for you to promote your brand. You need to have a solid understanding of the features and post types to maximize the reach of your content. By using a variety of organic Instagram marketing strategies, you can make sure that your content finds its way to the top of users’ feeds. As you develop your profile, you can use Instagram’s various placement tools, and boost engagement by posting different types of targeted content. It’s a time-consuming process that takes a lot of patience, persistence, and above all creativity. However, it ultimately works and makes your voice heard in the crowd. 

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