In this past year, mobile apps have come to represent a significant share of restaurants’ overall business, served as a lifeline for restaurants during the pandemic. A great number of restaurant owners have taken the opportunity to invest heavily in mobile apps as they see where the industry is headed. With the help of mobile app development for restaurants, they have seen substantial increases in their digital sales during the pandemic. Read on to find out how mobile apps helped the restaurant business during the Corona crisis.
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Using mobile apps for restaurants owners can make their presence in the market stronger as well as can promote their brand online. While these apps may be created for the customer, they achieve some important objectives that can greatly help out the restaurant as well. Let’s have a look at some of them described below:
Table of Contents
Online Pick-up Reservation
Now there are a lot of mobile applications that connect the users with the restaurants nearby and give them needed details for the order pick-up reservation. This helps in minimizing traffic congestion in front of restaurants and maintain proper safety along with it.
Good Customer Experience
The use of mobile apps in the restaurant provides an easy and fast customer experience by reducing wait time and increasing sales. It also helps the restaurant staff to manage the preparation of food orders smoothly and rapidly.
Extending The Brand Awareness
Restaurant owners can showcase their interiors, their sitting place, and their kitchen area in order to facilitate visual communication between the managers and their customers. Social sharing features extend the brand awareness to the friends and followers of the users on social media platforms such as Twitter, Instagram, and Facebook.
Multiple Payment Options
The main advantage of mobile apps for restaurants is that they offer multiple payment options that are convenient for both the customers as well as restaurants. Customers have the opportunity to pay for their orders directly through the app choosing the mode of payment through which they want to pay.
Better Discovery
Mobile applications have increased the visibility of the restaurant to the customers. They help to provide almost every type of information related to the location, menu, opening and closing hours, etc. The most important thing is that with the help of mapping services customers can discover the exact location of your restaurant also.
Expanding Target Audience
The customer base of the age group of 25 to 34 finds it more interesting to use mobile apps for restaurants as compared to the other age groups. So, the app, the services of the restaurant, and the food are the three things that must be taken into consideration to retain this audience.
Easy Menu Access
Many restaurants have digital menu cards uploaded in their restaurant mobile app which allows the users to order their food online without any problem with just a few clicks on their mobile phones. If the menu consists of appealing pictures of the food items then definitely customers are going to love it.
Better ROI Through Push Notifications
You can send push notifications to your customers informing them about the new combos or new dishes on weekdays or weekends or holidays in order to get good sales on special occasions. It is all about timing. Sending the notification on time will help your customers to think and make their minds if they like to visit your restaurant during that special time.
Loyalty
Some restaurants add loyalty programs to their apps to take further advantage of a customer base that is ordering online more often. The pandemic was a significant opportunity to build loyalty among new users.
Sufficient Feedback
It is very important to have a channel where your customers can give post ratings or feedback about your services as this will not only help you improve your services but at the same time, you can make your customers feel valued and provide them satisfaction through your services. Also, positive feedback can keep you motivated as well as the other customers to visit your restaurant.
Easy Answering
Answering a lot of questions of the customers is a tough task but with the help of a mobile app not anymore. Most of the queries that come from customers are common which can be easily answered by a section of the FAQ. Besides that, you can include brief information at each stage to help your customers understand your services in a much better way.
Conclusion
In an age of social distancing, we’ve seen double-digit growth in consumers’ use of mobile apps to facilitate ordering, paying, pick-up and delivery. As you may have noticed, mobile apps are here to stay and there are a lot of benefits associated with using them for the restaurant business. If you want to succeed you need to adapt accordingly to take advantage of the emerging market by having a mobile app to reach your potential clients through their mobile devices.
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