instagram dimension

A guide on Instagram dimensions

Unlike Facebook, Instagram can be picky about the size of the images you upload on it. As you may know, you can upload anything on Facebook. Simply tapping those images will expand them. But inadequately cropping Instagram images will result in big parts getting removed.

Does this mean editing imaging to post on Instagram is an endeavor? No! Quite the opposite. This way you can foresee how your photos will look on Instagram feed. The specific aspect ratio that’s implemented on Instagram posts, stories, and IGTV and etc. will help you gain perspective and produce better posts. So stick around to learn more about Instagram’s guidelines and how to match them with your images.

There’s two main things to keep in mind when it comes to Instagram dimensions: aspect ratios and size. 

What is Aspect ratios and size concept in Instagram dimensions ?

An aspect ratio refers to the width of an image in relation to its height. Just like its name, it’s expressed as a ratio — think 1:1 for square photos. 

Size, also known as resolution, is the number of pixels that make up the width and height of an image. It’s also expressed as two numbers — like 1080 x 1080 pixels.

Be sure to make use of the three orientations available (square, landscape, and portrait) and compose your photos accordingly. Bear in mind though that this variety also makes using the right Instagram dimensions crucial.

Recommended Instagram image dimensions for 2021:

  • Instagram profile picture size: 110 x 110 
  • Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)  
  • Instagram Stories size: 1080 x 1920  
  • Recommended Instagram video sizes: 1080 x 1080 (square) 1080 x 567 (landscape), 1080 x 1350 (portrait)
  • Carousel posts & ads: 1080 x 1080 (square) recommended, 1080 x 566 (landscape) and 1080 x 1350 (portrait) are also supported, can be video or static image   
  • Maximum Instagram video length: 60 seconds  
  • Instagram photo thumbnails: 161 x 161  
  • Instagram ads size: 1080 x 566 (landscape), 1080 x 1080 (square)  
  • Instagram IGTV video size: 1080 x 1920  
  • IGTV Cover Photo Size: 420 x 654 
  • Instagram Reels: 1080 x 1920  

Our main focus in this article is the Instagram dimensions of story ads, so let’s get into that:

Instagram dimensions of story ads

Instagram dimensions of Story Ads help you make a fullscreen mobile “experience,” taking up a user’s entire screen and hopefully their entire attention span. 

Video ads here can be up to 15 seconds long, and single images will appear for five seconds. We recommend testing both, along with testing the option of syncing several screens with graphics & text together in a video with music.

Something else to consider here is that the “Shop now” CTAs and navigation will take up the bottom central and right part of your ad, and your brand name and logo will take up the top left corner. 

Image Ads on Instagram Stories

Since the launch of Instagram Stories in early 2017, the user base has grown considerably. Moreover, people appear to be highly engaged while watching the stories from their friends and family.

Now, brands also have a chance to appear in people’s Instagram Stories feed, and by paying attention to Instagram dimensions, You can create Image Stories Ads that contain up to six images to tell your brand’s story in a fun and engaging way.

Your Instagram Story Image Ad should have these Specs:

The image should be a Full-screen vertical ad (9:16). It’s recommended to have a 1080 x 1920 resolution and don’t go below 600 x 1067. Your file type can be .jpg or .png and the maximum image size is 30MB. If you have any text attach it to the image but it’s best not to overflow it.

 Video Ads on Instagram Stories

It’s a competitive world when it comes to advertising your brand. So if you want your brand to appear superior, you should consider making video Ads for the Instagram Stories feed.

Examining the Instagram dimensions of your story ads will help you exhibit your product in an alluring way. You can also use this platform to build your brand’s personality and showcase your offers to people. Right now, you can upload video ads on Instagram Stories that are up to 15 seconds in length.

Your Instagram Story Video Ad should have these Specs:

Similar to Image ads, video ads should be in a Full-screen vertical ad (9:16) format. The recommended resolution is 1080 x 1920 and it shouldn’t be below 600 x 1067. You can upload .mp4 or .mov files as long as they’re not longer than 15 seconds and their size is below 4GB. Also, the recommended Video Codecs is h.264, VP8 and the Audio Codecs is AAC, Vorbis. If you have any text attach it to the video.


The dimensions of the photos is important because you have to adjust the image you want to fit the position of Instagram where it is to be published. The quality of your work increases and all parts of your image are well displayed to the user.

In addition to the image size, which is very important. Image quality, image type, colour and audience psychology are also essential. To know these things, you have to do trial and error or study so that the image you want can convey your meaning.

Calistu marketing team can best assist you in designing, identifying your audience, producing content and managing your ads. If you have any questions about this article and our services, you can contact our team for free.

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