wordpress seo

How to Optimize WordPress SEO

WordPress is an open-source content management system (CMS). WordPress has made building and maintaining websites an easy-breezy experience for many businesses. As the most popular CMS, WordPress is employed daily by bloggers, publishers, and business owners for their online activities.

What is SEO and Why Is It so Important?

Search Engine Optimization, also known as SEO is probably the most vital tool that makes websites live and thrive. Websites with a strong SEO, employ methods and practices that make them present better and stronger in search results. There are certain methods of SEO that are usually defined by major search engines like Google, Yahoo!, and Bing. Their algorithms and guidelines are quite similar and can bring up your website through different search results. Some of these guidelines include: Presenting unique, useful, and relevant content, using organic backlinks, genuine communications about the subject, and avoiding spam content, posts, and links.

The SEO process goes through 6 general phases:

Researching

Exploring things like competitor analysis, keyword searching, current state assessment, and business research.

Preparation and Planning:

discussing content management and production method, planning social media activity, creating links to the website, and strategies for technical implementation.

Execution:

Start executing optimization strategies on the website and its different web pages.

Monitoring:

You monitor multiple metrics such as traffic, search engine rankings, and web spiders and write reports to evaluate performance.

Evaluation:

 Check out the strategy results summary against the SEO process’s stated targets.

Maintenance:

Here you face and resolve minor or major difficulties of the website as they appear. One example is the new content that has been optimized according to the strategy.

How SEO works

In short terms, SEO functions on the following principle:

  • After creating a website, you select the sections of your website to be visible to the search engines.
  • “Web crawlers” are sent by the search engine to your website pages to assemble input.
  • The search engine employs the gathered input to assess the quality of your website and its content.
  • Depending on that evaluation your website receives an initial ranking.

Each time you send new ranking signals, the crawlers review your page again and update its information in the database. Depending on the quality of this information, your website might gain or lose its ranking.

WordPress SEO

Why is SEO so important?

SEO methods are employed to lead to the better discovery of the web pages by search engines and suitable indexing of the web pages of the information. When it comes to SEO, WordPress is a great choice as it’s a remarkable search engine-friendly CMS (content management system). Even so, you can optimize your WordPress even more if you employ WordPress SEO plugins or modify specific settings.

Websites with better SEOs are more discoverable by search engines. However, that is not to say that a good SEO will guarantee you better search results or more traffic. Nevertheless, search engines are essential sources of traffic. So neglecting SEO guidelines will cost you badly.

Some factors that can influence SEO include: how descriptive the URL structure is, web page titles such as the articles titles, and the significance and length of the content.

WordPress SEO Best Practices

Get the best WordPress SEO plugins and employ the basics of WordPress SEO and you’ll already rank better than most websites.

But there’s no end to how much better results you can get. So follow these WordPress SEO methods to aim higher. These practices are fairly simple and hardly require any coding. So make sure to follow them and don’t miss out on them:

Properly Using Categories and Tags in WordPress

With WordPress SEO you can organize your blog posts by their tags and categories. This option will help you manage your content more easily and for your users to discover their desired content by topics.

Just like you and your users, search engines can understand your website structure better with tags and categories. But how do you use tags and categories perfectly? Here’s how we approach them:

Imagine categories like the table of content in a book as it helps the broad grouping of your web posts. For example, if you have a personal blog, your categories could be food, music, travel, etc.

Tages have different functionality. They are particular keywords that describe the content you’ll face in the post. For example, if you have a blog post in the food category, it might have tags like salad, pancakes, breakfast, etc. These tags are like indexes in textbooks.

So if you use tags and categories properly, you’ll offer a better browsing experience to the users on your website. In addition, search engines can browse your website more easily as well which leads to better results for you.

Make Internal Linking a Habit

Each page of your website is rated with a score which is known as page authority. The algorithm of this score is a secret formula so that people won’t be able to tamper with the results. Even so, the most common signals of authority are links.

That marks the significance of internal linking. Internal linking is to link to your content from different pages and posts.

Creating interlinks to your own posts should be your routine while making new posts. As many websites have several content producers, it’s best to make a pre-publish blog post checklist that demands 3 interlinks to other blog posts.

Interlinks help improve your page views and increase the time users browse through your website which will ultimately lead to a better SEO score for your blog pages and posts.

Optimize WordPress Comments

You may have noticed that most websites ask you to leave a comment. That’s mainly because comments are strong indicators of user engagement. As your engaged users increase, you’ll get more links back to your website, more traffic, and eventually, your SEO boosts up.

Note that only real comments have this effect, not the spam ones. Spammers leave comments that contain bad links which can be destructive to your search rankings.

If you receive tons of genuine comments, then you should be happy about your website SEO and congratulate yourself for making your website this engaging.

Speed is also an important factor that affects your SEO. We’ll discuss this more thoroughly, so keep reading. But for now, note that too many comments can lower the website’s loading speed which can affect your search engine ranking negatively.

One simple solution for this is to split comments into multiple pages.

Full Posts vs Summaries or Excerpts

WordPress links to your posts from several different pages such as the home page, tags archive, date archive, categories, author pages, etc.

The default setting is that all these pages display their full article content. Search engines might interpret that as duplicate content which might affect your website’s SEO. Having full articles can also reduce the loading speed of your page.

In addition to your WordPress SEO, full articles influence your page views. For instance, users who’ve subscribed to your RSS feed can use their feed reader to read your entire article without having to visit your web page.

Displaying excerpts or summaries is a simple and easy solution to this conundrum. To apply this, simply go to  Settings » Reading and select summary.

Optimize your WordPress website performance

  1. Optimize your WordPress website performance

If you wish your website to boost up in the search engine result pages, it has to perform marvelously. So make sure it does in any aspect to improve its WordPress SEO.

Make your website mobile-friendly

Nowadays everyone uses the internet on their phones. But how many exactly? Well, there are over 4.3 billion active mobile internet users and over 60% of Google searches are done on mobile devices! So search engines such as Google chose responsive designs as a powerful SEO indicator.

So pay much attention to your website so that it performs on desktop computers as exceptionally as on mobile devices. To do so, you can just employ WordPress SEO to pick a mobile-friendly theme for your website.

Make your website secure

Search engines aim for maximum satisfaction for their users; therefore, they avert users from websites that might be a threat to their online security. Website security is a vital WordPress SEO factor. Moreover, low website security can exclude you from the search results. So here are some methods to boost your WordPress website security:

  • Enable HTTPS encrypted connections by using SSL certificates.
  • Make sure the hosting provider you chose is secure.
  • Your admin password has to be robust. (include 12 characters, numbers, numbers, special symbols, and CAPS letters)
  • Change your login URL (You can do so by installing WPS Hide Login plugin. Then go to Settings > WPS Hide Login, and change the login URL).
  • Make sure your WordPress, website theme, and plugins are up to date.

Make your website load fast

Your website’s loading speed is also very important as it affects users’ experience and your ranking as a result. The faster your website loads, the easier it is to browse through it. There are many online tools such as Pingdom that you can test your website’s loading speed with. It outlines the load time, performance grade, and areas in your website that performs poorly.

Some methods might be too technical for you, but there are some methods you can and should execute including:

  • There are some WordPress caching plugins that you install and use for free. WP Super cache is a superb example among them.
  • Use embedding instead of uploading audio or video files directly.
  • Optimize the images as it helps to load the page faster.
  • Divide the blog comments into various pages. You can do so by selecting Settings > Discussion > Break comments into pages.

Make your website usability perfect

As you may recall, we discussed this issue in the website structure part. Rule number one is to keep everything simple. Regularly test your website for its usability. Count the amount of actions users have to take to find their desired content or use specific features. It’s best for these actions to be as few as possible. So think of ways you can reduce them.

As we discussed, your website should be mobile-friendly. So test usability on mobile devices as well. Users should have a pleasant experience browsing your website, regardless of their screen size. Website aesthetics are also vital to its usability. So take things like colors, fonts, and white space. into consideration.

Make sure that you track performance

What leads to the doom of many websites is that their managers forget that website performance optimization is a continuous process. One-time website optimization will not do the trick. Some of the things that affect a website’s performance include WordPress core, theme, and plugins.

So remember to observe your website’s performance constantly. This way you’ll always gain the users’ trust and establish powerful ranking signals on search engines.

Conclusion

Fortunately, WordPress provides various opportunities that you can grasp to optimize your website for search engines. There are basic SEO settings in your dashboard that can help you a lot. In addition, there are various plugins that can boost your SEO activities. Keep in mind that websites take their time before reaching satisfactory results. So don’t give up and make improving your SEO skills a routine. You’ll be up in the rankings before you know it!

Related articles in SEO & Google Ads

The Relationship Between Ads And SEO

What Is SEO? Everything You Need To Know

Google Ads: What Are They & Why You Must Use Them?

Email Marketing Strategy And Tips For Successful Campaigns To Use In 2022 

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