What are the best Digital Marketing Tools in 2021

Digital Marketing Tools you should know about in 2021

Marketing has always been about making a connection with the audience, in the right place and of course, and at the right time. Today, this means that you need to meet them where they’re already spending time: on the internet.

Knowing the importance of Digital Marketing Tools, you would understand that it’s important to use the right tools to promote your business and brand’s name in the best way that’s possible. Using the right Digital Marketing Tools, you’d be able to reach an enormous audience in a way that would be both cost-effective and measurable.

Why Digital Marketing?

By choosing the right Digital Marketing Tools, you’d save more money and reach more customers for less money, rather than the traditional marketing methods. Get to know your audience and allow them to know your brand personally,  which can help to create brand loyalty.

What are the best Digital Marketing Tools in 2021?

 best Digital Marketing Tools
  • Google Analytics
  • Google Ads
  • HubSpot
  • Moz
  • Frase
  • SEMrushs
  • Trello
  • Slack
  • Survey Anyplace
  • Canvas

Now let’s see how each one of these tools works:

Google Analytics:

Google Analytics acquires user data from each website visitor through the use of page tags. A JavaScript page tag is inserted into the code of each page. This tag runs in the web browser of each visitor, collecting data and sending it to one of Google’s data collection servers. Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions, and more.

Google Analytics Features:

  • Data visualization and monitoring tools, including dashboards, scorecards, and motion charts that display changes in data over time;
  • Data filtering, manipulation, and funnel analysis;
  • Data collection application program interfaces (APIs);
  • Predictive analytics, intelligence, and anomaly detection;
  • Segmentation for analysis of subsets, such as conversations;
  • Custom reports for advertising, acquisition, audience behavior, and conversion;
  • Email-based sharing and communication; and
  • Integration with other products, including Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager, and Google Search Console.

Google Ads’ is one of the most efficient Digital Marketing Tools nowadays. The system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Adverts can be implemented locally, nationally, or internationally.

Google’s text advertisements mimic what the average search result looks like on Google. 

  • The Keyword Planner 
  • AdWords Express
  • Google Ads Editor 
  • Google Ads Manager Accounts
  • The Reach Planner


HubSpot provides the ability to design, build, host, and modify a website without the help of a designer or IT support. If you can drag and drop with a mouse, then you can build a website. Further, the website builder makes it easy to personalize content for every visitor and publish content that is optimized for mobile. After your new website is launched, HubSpot provides a report card for each website page and offers recommendations to improve your website’s performance in search engines.  

HubSpots’ Features:

  • Hubspot is an all-in-one platform
  • Hubspot offers everything a marketer needs to stay focused on the task (and prospect)
  • Hubspot’s analytics is actually quite good
  • Hubspot’s SEO feature is also good
  • Hubspot offers great support
  • The Hubspot community is friendly


Search engine optimization (SEO) is one of the most powerful Digital Marketing Tools, using the perfect strategy that helps your business earn valuable traffic that turns into conversions. Moz is an SEO company that focuses solely on helping people run successful SEO campaigns.

Moz Features:

  • Keyword research
  • Link building
  • Site audits
  • Page optimization
  • Rank tracking
  • Complete Local SEO Management
  • Enterprise Rank Tracking
  • The Power of Moz Data via API
Digital Marketing Tools you should know


Want to learn more about frase? It’s the first AEO (Answer Engine Optimization) platform that improves SEO and also drives conversion.

But how? By using your website content, it answers your visitors’ questions. Frase is very useful. It helps content marketers streamline the process of researching and creating content.

Frase Features:

  • Question Research
  • Content Briefs
  • Content Creation
  • Answer Engine
  • Content Optimization

SEMrush :

Semrush is an all-in-one Digital Marketing Tool, which is suitable for improving online visibility, discovering marketing insights and much more. SEMrush tools and reports help a lot of digital marketing experts that work in these fields: SEO, SMM, PPC, Competitive Research, Keyword Research, PR, Content Marketing, Marketing Insights and, Campaign Management.

SEMrush Features:

  • Position Tracker
  • SERP Features Tool
  • Position Tracking Pages
  • On-Page SEO Checker
  • Keyword Alerts
  • Project Dashboard
  • Organic Traffic Insights
  • Link Tracker
  • Backlinks Gap
  • Competitive Research Analysis
  • Keyword Overview
  • Keyword Magic
  • Keyword Tagging
  • Rank Tracker
  • Traffic Percentage Metric


Trello is a tool for collaboration. It helps you organize your projects into boards. In one glance, Trello is telling you what’s being worked on, who’s working on what project, and where something is making progress.

Trello Features:

  • Detailed & Quick Overviews of Front/Back Cards
  • Easy, Drag-and-Drop Editing
  • In-Line Editing
  • Easy Organization with Labeling, Tags, and Comments
  • Progress Meter Checklist
  • Card Records Archive
  • Easy Upload (Local Devices, Dropbox, Google Drive, and Box)
  • File Attachment


Slack is an app for sending messages. It’s for businesses that connect people to the information they need. By bringing people together in order to work as one unified team, Slack is basically transforming the way organizations communicate. Slack could replace email, text message, and instant messaging for the team, and keep all those communication styles, all together in one app. With both desktop and mobile versions, Slack helps your team collaborate and coordinate their work no matter where they are — in the field office, at home, or out knocking doors.

Slack Features:

  • Structure: Project friendly
  • Integrates your other tools
  • Easy: automated reminders
  • Ability of task list management
  • Easy for note taking
  • Collaborate with posts
  • Powerful search capabilities
  • Custom shortcuts and slash commands
  • Audio and video calls
  • Useful bots

Survey Anyplace:

Survey Anyplace is a very easy-to-use tool. It’s main goal is being used to create powerful and visually engaging surveys and quizzes for mobile devices. … Survey Anyplace allows us to engage and understand our audience – anytime, anyplace – and quickly act on the results. All at a very low cost.

Survey Anyplace Features:

  • Beautiful Design Features
  • Adventurous Components for Assessment 
  • Engaging Email Options
  • Serious Set-Up Functionalities
  • Refined Reporting
  • Captivating Campaigns
  • Personalized PDF


Canvas is a system for course management. It supports online learning and teaching. It also allows professors to post grades, information, and assignments online. Canvas is being used by a lot of universities and colleges all over the world. … Canvas provides the tools to support online learning in a variety of ways.

Canvas Features:

  • API
  • Activity Dashboard 
  • Activity Tracking
  • Alerts/Notifications
  • Assessment Management 
  • Asynchronous Learning
  • Attendance Tracking 
  • Blended Learning
  • Communication Management 
  • Content Management
  • Course Management
  • Customizable Branding
  • Data Import/Export
  • Progress Reports
  • Progress Tracking
  • Reporting & Statistics 
  • Reporting/Analytics 
  • Tests/Assessments 
  • Third Party Integrations 
Digital Marketing Tools you should know about in 2021

Closing Up

A lot of marketing tools are really essential to your work, because they are used by many businesses for communication, and to inform the public about their products and services. These marketing tools create market and brand awareness, which in the long run can make a business lucrative.

Is there any question we can help you through? Our team of professionals at Calistu holds many proven skills and is offering highly compelling and customizable Digital Marketing plans for ever-increasing growth, using the right Digital Marketing Tools. Feel free to sign up on our website to get the most professional advice.

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